1. Write with your audience’s needs in mind – they are looking for key information, which should be quick and intuitive to locate
  2. Ensure that users can navigate to your accommodation page within 2-3 clicks from the main university homepage and that it is listed under intuitive sections, or ideally a direct link to the content during key accommodation application periods
  3. Put key details at the top of each page to act as a summary of the content outlined further down the page and use simple language and subheadings so visitors can scan your page for relevant information, bullet pointing detailed areas where possible
  4. Ask colleagues to locate key areas on your webpages that you need people to find easily – and review their feedback and experience
  5. Regularly review your content – make sure it’s up-to-date in line with the student journey, key deadlines and relevant messaging/call to action
  6. Check regularly for any broken links – there’s nothing more frustrating than a 404 error!
  7. Avoid italic and capitalised text where possible as it can be hard to read on-screen and never underline text that is not a link
  8. Ensure all images are of a professional quality, high resolution and appropriately formatted for web use
  9. Review your web pages on a mobile to make sure all the elements are legible and functional with an accessible menu and call to action
  10. Review how easy it is to compare different halls as someone who is researching this information for the first time – are there any tools or functions that can be developed to make this process any easier?