Reviewing the overall application/booking journey and number of steps and actions it takes to make a booking from the main accommodation landing page is also a priority. Having a fixed link on a menu bar or button which features on all key ‘How to apply’ and individual residence pages makes it a quick and easy step once the research and decision-making process has come to an end. The ‘How to apply’ information should also be concise and easy to understand in a step-by-step process.
It’s incredibly useful to have an easy to use timeline to cover the main application process. This may be different for each market so aim to make the details as clear and informative as possible.
