Analysis and review
It’s important to establish the reporting metrics and regularity of [...]
Staff briefing and engagement
It’s important to prioritise the briefing of all front facing [...]
Channel delivery
Web landing page The dedicated website landing page for the [...]
Content requirements
Creative and messaging Every accommodation provider has a different set [...]
Campaign strategy
When embarking on any new marketing campaign it’s important to [...]
GDPR: E-mailing Customers
The General Data Protection Regulation (GDPR) is a wide-ranging piece of legalisation that impacts the use of personal data in our digital marketing efforts in a number of ways.
Interactive Elements
Covering virtual tours, virtual events and live chat instant messaging...
Visuals
Covering imagery, maps and videos...
Additional Content to Enhance Your Pages
Including testimonials, contact details, FAQs and other types of content to help sell accommodation...
Application / Booking Journey
Reviewing the overall application/booking journey and number of steps and actions it takes to make a booking from the main accommodation landing page is also a priority...