Hall Profile Pages
Hall profile pages are the key areas of the accommodation pages and should contain all the information in one area with a clear call to action...
Accommodation Landing Pages
The Accommodation landing page is the main ‘shop window’ for all accommodation content and has significantly increased in importance in recent times as a lack of events and open days has impacted the ability to visit accommodation in person...
Navigation and Signposting
Navigation is key on all websites, but even more important within a university website where there are a vast array of faculties and departments who all competing for a share of the website traffic...
Research and Review
As part of the continuous improvement process, websites must be subject to regular review to ensure an optimum user experience...
Top 10 Tips
Write with your audience's needs in mind - they are [...]
Google My Business
When concentrating on digital marketing strategies as student accommodation providers, it is easy to forget that we are still ‘bricks and mortar’ businesses...
Search Engine Optimisation
Search engine optimisation is the process of making sure web content is organised and structured in a way that can easily be understood by search engines...
Responsive Design
It’s critical that websites are designed and programmed so that information is easy to read and understand on all device types...
Paid vs Organic Traffic
Increasingly therefore it’s important that we also compete in these spaces in order to try and neutralise their potential gains, as well as gaining additional new customers ourselves...
Facebook Audience Strategy
Whether you're creating specific Facebook Ads or just Boosting posts, successfully creating Audiences in Facebook is one of the key ways to get your content in front of the right people.