GDPR: E-mailing Customers
The General Data Protection Regulation (GDPR) is a wide-ranging piece of legalisation that impacts the use of personal data in our digital marketing efforts in a number of ways.
Interactive Elements
Covering virtual tours, virtual events and live chat instant messaging...
Visuals
Covering imagery, maps and videos...
Additional Content to Enhance Your Pages
Including testimonials, contact details, FAQs and other types of content to help sell accommodation...
Application / Booking Journey
Reviewing the overall application/booking journey and number of steps and actions it takes to make a booking from the main accommodation landing page is also a priority...
Hall Profile Pages
Hall profile pages are the key areas of the accommodation pages and should contain all the information in one area with a clear call to action...
Accommodation Landing Pages
The Accommodation landing page is the main ‘shop window’ for all accommodation content and has significantly increased in importance in recent times as a lack of events and open days has impacted the ability to visit accommodation in person...
Navigation and Signposting
Navigation is key on all websites, but even more important within a university website where there are a vast array of faculties and departments who all competing for a share of the website traffic...
Research and Review
As part of the continuous improvement process, websites must be subject to regular review to ensure an optimum user experience...
Google My Business
When concentrating on digital marketing strategies as student accommodation providers, it is easy to forget that we are still ‘bricks and mortar’ businesses...