GDPR: E-mailing Customers
The General Data Protection Regulation (GDPR) is a wide-ranging piece of legalisation that impacts the use of personal data in our digital marketing efforts in a number of ways.
Google My Business
When concentrating on digital marketing strategies as student accommodation providers, it is easy to forget that we are still ‘bricks and mortar’ businesses...
Search Engine Optimisation
Search engine optimisation is the process of making sure web content is organised and structured in a way that can easily be understood by search engines...
Paid vs Organic Traffic
Increasingly therefore it’s important that we also compete in these spaces in order to try and neutralise their potential gains, as well as gaining additional new customers ourselves...
Facebook Audience Strategy
Whether you're creating specific Facebook Ads or just Boosting posts, successfully creating Audiences in Facebook is one of the key ways to get your content in front of the right people.
Paid Search
Covering keywords, keyword selection and keyword ideas for paid search platforms like Google Ads...