Quality Content

Including testimonials, contact details, FAQs and other types of content to help sell accommodation...

Reviewing the overall application/booking journey and number of steps and actions it takes to make a booking from the main accommodation landing page is also a priority...

Hall profile pages are the key areas of the accommodation pages and should contain all the information in one area with a clear call to action...

The Accommodation landing page is the main ‘shop window’ for all accommodation content and has significantly increased in importance in recent times as a lack of events and open days has impacted the ability to visit accommodation in person...

Navigation is key on all websites, but even more important within a university website where there are a vast array of faculties and departments who all competing for a share of the website traffic...

As part of the continuous improvement process, websites must be subject to regular review to ensure an optimum user experience...