The General Data Protection Regulation (GDPR) is a wide-ranging piece of legalisation that impacts the use of personal data in...

When concentrating on digital marketing strategies as student accommodation providers, it is easy to forget that we are still ‘bricks...

Search engine optimisation is the process of making sure web content is organised and structured in a way that can...

Increasingly therefore it’s important that we also compete in these spaces in order to try and neutralise their potential gains,...

Whether you're creating specific Facebook Ads or just Boosting posts, successfully creating Audiences in Facebook is one of the key...

Covering keywords, keyword selection and keyword ideas for paid search platforms like Google Ads...

Covering virtual tours, virtual events and live chat instant messaging...

Covering imagery, maps and videos...

Including testimonials, contact details, FAQs and other types of content to help sell accommodation...

Reviewing the overall application/booking journey and number of steps and actions it takes to make a booking from the main...

Hall profile pages are the key areas of the accommodation pages and should contain all the information in one area...

The Accommodation landing page is the main ‘shop window’ for all accommodation content and has significantly increased in importance in...

Navigation is key on all websites, but even more important within a university website where there are a vast array...

As part of the continuous improvement process, websites must be subject to regular review to ensure an optimum user experience...

It’s critical that websites are designed and programmed so that information is easy to read and understand on all device...